The EICMA show in Milan, Italy is the world’s biggest and most important motorcycle exhibition. It’s where manufacturers reveal the latest concepts and new motorcycles from every genre: standards, scramblers, cruisers, sportbikes, tourers and dual sports.
EICMA is also where custom bike builders throw the wraps off their latest cafe racers, bobbers and choppers. Visitors can also browse new aftermarket parts, tuning products and apparel.
If you’d like a snapshot of how the COVID-19 pandemic has affected the motorcycle industry, this year’s EICMA trade show is it. It’s clear that budgets have shrunk over the past two years, and it’s even clearer that major OEMs have found more cost-effective ways to release motorcycles to the public, than to splash out…
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The landmark moto show EICMA has returned for 2021, and there’s a palpable if cautious sense of relief in the industry. New bikes are relatively thin on the ground in Milan this year, because the no-shows include the American marques, BMW and Ducati. But there’s good stuff coming out, especially from the European manufacturers. Here,…
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There are always a few surprises at the EICMA motorcycle show. This year, one of the biggest was the launch of this radical electric bike from the carbon wheel specialists BST—otherwise known as Blackstone Tek. BST are at the high-tech end of the wheel market, but even so, an electric motorcycle is a huge leap…
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In the moto world, EICMA is the Greatest Show On Earth. Held at the gigantic Rho Fiera exhibition center in Milan, it’s spread over several pavilions—and you can easily walk several kilometers a day without seeing everything on display. All the big guns wheel out their concepts and new launches at EICMA, along with countless…
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In Europe, the motorcycle industry is booming. Sales rose over 7% in the first half of 2018 compared to the previous year,…
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The motorcycle industry has had its fair share of doomsayers this year, but the EICMA show in Milan was full of fireworks.…
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In Milan, the huge EICMA show is finally winding down. It’s the world’s most influential motorcycle showcase, and a barometer for the…
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As the giant EICMA 2015 motorcycle show closes its doors, we’re getting the feeling that manufacturers are shifting their focus. Everyone’s scrambling…
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